Technology acceptance and strategic role transformation: Human technology interaction among millennial HR professionals

  • Subbulakshmi Somu * Dayananda Sagar Institutions, Kumaraswamy Layout, Bangalore 560111, India
  • Mary Metilda Jayaraj Independent Researcher, Doodakammanahalli, Bangalore 560076, India
  • Jayavel J Department of Business Administration, DGGAC (W) College, Mayiladuthurai 609001, India
Article ID: 5623
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Keywords: role theory; HR roles; technology acceptance; hrm effectiveness; millennials; moderated mediation

Abstract

This research paper examines the influence of technology acceptance by HR professionals on HRM effectiveness and how Millennial HR professionals contribute significantly to it. Organisations invest heavily in adopting advanced technology to strengthen their operations. The most important question still remains: would the incorporation of technology by HR professionals result in quantifiable improvements in HRM effectiveness through performing strategic roles in their function? Moreover, how do Millennials, with their proficiency with technology, influence this dynamic? By incorporating role theory and the Technology Acceptance Model, this study examines these critical questions. In order to determine the connections between these variables, the study has used structural equation modelling (SEM) and hierarchical regression on a sample of 384 HR professionals employed in the construction industry. The results indicate that technology acceptance has a significant effect on HRM effectiveness by helping HR professionals become strategic business partners. Moreover, the impact is greater among Millennials who are more willing to adopt technological innovations. This study contributes to the growing body of interdisciplinary research at the intersection of technology adoption and strategic HRM.

Published
2026-04-13
How to Cite
Somu, S., Metilda Jayaraj, M., & J, J. (2026). Technology acceptance and strategic role transformation: Human technology interaction among millennial HR professionals. Human Resources Management and Services, 8(1), 17. https://doi.org/10.18282/hrms5623
Section
Article

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