Technology acceptance and strategic role transformation: Human technology interaction among millennial HR professionals
Abstract
This research paper examines the influence of technology acceptance by HR professionals on HRM effectiveness and how Millennial HR professionals contribute significantly to it. Organisations invest heavily in adopting advanced technology to strengthen their operations. The most important question still remains: would the incorporation of technology by HR professionals result in quantifiable improvements in HRM effectiveness through performing strategic roles in their function? Moreover, how do Millennials, with their proficiency with technology, influence this dynamic? By incorporating role theory and the Technology Acceptance Model, this study examines these critical questions. In order to determine the connections between these variables, the study has used structural equation modelling (SEM) and hierarchical regression on a sample of 384 HR professionals employed in the construction industry. The results indicate that technology acceptance has a significant effect on HRM effectiveness by helping HR professionals become strategic business partners. Moreover, the impact is greater among Millennials who are more willing to adopt technological innovations. This study contributes to the growing body of interdisciplinary research at the intersection of technology adoption and strategic HRM.
Copyright (c) 2026 Author(s)

This work is licensed under a Creative Commons Attribution 4.0 International License.
References
1. Anderson, J. C., & Gerbing, D. W. (1988). Structural equation modeling in practice: A review and recommended two-step approach. Psychological Bulletin, 103(3), 411–423. https://doi.org/10.1037/0033-2909.103.3.411
2. Azam, Md. S. (2023). How can we build human resources (HR) that deliver value? A systematic literature review of traditional and transformational HR roles. Global Business and Organizational Excellence, 42(4), 81–92. https://doi.org/10.1002/joe.22191
3. Badar, K., & Lasthuizen, K. (2023). Twenty years of research on millennials at work: A structural review using bibliometric and content analysis. Sustainability, 15(9), 7058. https://doi.org/10.3390/su15097058
4. Caylan, S. (2024). Role of human resource management on strategic management. In Trends, challenges, and practices in contemporary strategic management (pp. 51–69). https://doi.org/10.4018/979-8-3693-1155-4.ch003
5. Chawla, D., Dokadia, A., & Rai, S. (2017). Multigenerational differences in career preferences, reward preferences and work engagement among Indian employees. Global Business Review, 18(1), 181–197. https://doi.org/10.1177/0972150916666964
6. Conner, J., & Ulrich, D. (1996). Human resource roles: Creating value, not rhetoric. Hong Kong: Human Resource Planning; Volume 19.
7. Dalain, F. N., & Malake, E. S. Z. (2026). The impact of electronic human resource management practices on organizational commitment in public hospitals. In: Artificial intelligence for sustainable innovation management and risk management: A systems (and network) perspective. Cham: Springer Nature. pp. 1525–1544. https://doi.org/10.1007/978-3-031-95310-1_109
8. Darmawan, D. (2025). Job redesign, automation, and digital workforce competencies in the twenty-first century. Bulletin of Science, Technology and Society, 4(3), 103–114.
9. Florkowski, G. W. (2018). HR technology systems: An evidence-based approach to construct measurement. Research in Personnel and Human Resources Management, 36, 197–239. https://doi.org/10.1108/S0742-730120180000036006
10. Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39–50. https://doi.org/10.1177/002224378101800104
11. Galanti, T., De Vincenzi, C., Buonomo, I., et al. (2023). Digital transformation: Inevitable change or sizable opportunity? The strategic role of HR management in industry 4.0. Administrative Sciences, 13(2), 30. https://doi.org/10.3390/admsci13020030
12. Gehlot, M., & Shrivastava, S. (2022). Sustainable construction practices: A perspective view of Indian construction industry professionals. Materials Today: Proceedings, 61, 315–319. https://doi.org/10.1016/j.matpr.2021.09.493
13. Gurmu, A. T., & Ongkowijoyo, C. S. (2020). Predicting construction labor productivity based on implementation levels of human resource management practices. Journal of Construction Engineering and Management, 146(3), 04019115. https://doi.org/10.1061/(ASCE)CO.1943-7862.0001775
14. Huselid, M. A., Jackson, S. E., & Schuler, R. S. (1997). Technical and strategic human resource management effectiveness as determinants of firm performance. Academy of Management Journal, 40(1), 171–188. https://doi.org/10.2307/257025
15. Jo, J., Chadwick, C., & Han, J. H. (2024). How the human resource (HR) function adds strategic value: A relational perspective of the HR function. Human Resource Management, 63(1), 5–23. https://doi.org/10.1002/hrm.22184
16. Katz, D., & Kahn, R. L. (1978). The social psychology of organizations. New York, VY, USA: Wiley.
17. Kim, S., Khoreva, V., & Vaiman, V. (2025). Strategic human resource management in the era of algorithmic technologies: Key insights and future research agenda. Human Resource Management, 64(2), 447–464. https://doi.org/10.1002/hrm.22268
18. Piabuo, S. M., Piendiah, N. E., Njamnshi, N. L., et al. (2017). The impact of ICT on the efficiency of HRM in Cameroonian enterprises: Case of the mobile telephone industry. Journal of Global Entrepreneurship Research, 7(1). https://doi.org/10.1186/s40497-017-0063-5
19. Prikshat, V., Kumar, S., Patel, P., et al. (2025). Impact of organisational facilitators and perceived HR effectiveness on acceptance of AI-augmented HRM: An integrated TAM and TPB perspective. Personnel Review, 54(3), 879–912. https://doi.org/10.1108/PR-04-2023-0303
20. Pyöriä, P., Ojala, S., Saari, T., et al. (2017). The millennial generation: A New Breed of Labour? Sage Open, 7(1). https://doi.org/10.1177/2158244017697158
21. Ryketeng, M., & Syachbrani, W. (2023). Optimising human resources capacity: Driving adoption of latest technology and driving business innovation amidst the dynamics of the digital era. Journal of Contemporary Administration and Management (ADMAN), 1(3), 229–236. https://doi.org/10.61100/adman.v1i3.86
22. Shakil, R. M., Hassan, M. A., & Qureshi, M. I. (2019). Understanding the relationship between HR roles and HR effectiveness: A conceptual review. Management Research Spectrum, 9(1), 78–82.
23. Somu, S., Ali, N. A., Islam, M. A., et al. (2025). HR competencies, strategic roles, and HRM effectiveness: Examining the role of Generation Y in India’s construction industry. Prabandhan: Indian Journal of Management, 18(5), 8–26. https://doi.org/10.17010/pijom/2025/v18i5/174408
24. Somu, S., & Jayavel, J. (2021). Career-family balance and organizational outcomes of project-based construction employees and the role of HR professionals. Journal of Xi’an Shiyou University, Natural Science Edition, 17(4), 154–162.
25. Tusriyanto, Sulaeman, M. M., & Nurcholidah, L. (2023). Optimising organisational performance through human resource management strategy and technology integration to enhance innovation. Technology and Society Perspectives (TACIT), 1(3), 139–147. https://doi.org/10.61100/tacit.v1i3.81
26. Ulrich, D. (1997). HRM champions: The next agenda for adding value and delivering results. Cambridge, MA, USA: Harvard Business School Press.
27. Van Beurden, J., Bauwens, R., Van De Voorde, K.,et al. (2025). Multilevel theorizing in strategic human resource management research: A systematic and critical review. Human Relations. https://doi.org/10.1177/00187267251392079
28. Viswanath, V., Morris, M. G., Davis, G. B., et al. (2003). User acceptance of information technology: Toward a unified view. MIS Quarterly, 34(3), 567–594.
29. Wahyoedi, S., Suherlan, S., Rijal, S., et al. (2023). Implementation of information technology in human resource management. Al-Buhuts, 19(1), 300–318.
30. Williams, G. (2019). Management millennialism: Designing the new generation of employee. Work, Employment and Society, 1–17. https://doi.org/10.1177/0950017019836891
31. Yin, J. (2025). Sustainable HRM in the age of analytics: Capabilities, risks and a path forward. Employee Relations: The International Journal, 1–24. https://doi.org/10.1108/ER-12-2024-0786
32. Yusliza, M. Y., Choo, P. W., Jayaraman, K., et al. (2019). HR line manager’s reflections on HRM effectiveness through HR roles and role stressors. South East European Journal of Economics and Business, 14(1), 34–48. https://doi.org/10.2478/jeb-2019-0002
33. Zhao, Y., He, G., Wei, D., et al. (2024). When digitalization meets HRM: Developing a HRM value chain model in China. Chinese Management Studies, 18(6), 1775–1799. https://doi.org/10.1108/cms-07-2023-0317

